The first principle of good on-line service design is to put the customer first. This can be quite straightforward when an organisation is in complete control of an online transaction. It becomes a lot more difficult when other organisations are involved. This is often the case in local government transactions where information about a customer’s […]
An elderly dementia sufferer had his data sold on by charities after he didn’t tick a box requesting not to share his personal data. This has lead to 731 demands for cash and £35,000 lost through scams. Emma Lindley, Managing Director at Innovate Identity, talks to Channel 5 News about being safe with data and how difficult it can be for consumers to be aware if they are opting in or out.