New Proposition Development
As experienced product and proposition experts in the identity space, we help clients turn their ideas into a reality where speed to market is critical.
We help drive our customers’ ideas from concept to full commercial launch incorporating the relevant regulatory obligations and industry best practice to ensure your proposition is differentiated. Our lean/agile approach to the development of new propositions places emphasis on quickly testing the hypothesis, qualifying the problem and customer needs, developing and testing a minimum viable product (MVP). Pivoting and iteration help to refine the proposition and all the while measuring and learning from your experiences.
Propositions often combine product and service in order to create unique value that’s not replicated by others in their markets. Innovate Identity work with your supporting business areas to ensure both product and service are complimentary and have the customer’s needs at the very centre. We also provide support on go to market strategies, building the value messages, developing the supporting marketing collateral and sales training as required.